We have produced first local infant formula 1.5 centuries after Europe!
Not only for local automobile or airplane, even for baby formulas we are dependent on outside!
When i placed a question on this corner: “Why are baby formulas not produced in Turkey?” it was 22nd May 2016.
Response came from a reader Kadir Erkekli:
Production of first local baby formula of Turkey started in July 2016.
In 2003, 4 partners have built a goat farm on 30 acres of land in Aydın, Kocharli.
Last 6 years they are working on producing first local baby formula of Turkey.
Baby formula produced from goat milk is launched to market under the brand name Baby Goat.
One of partners of the company “Kecicik Milk and Dairy products” Engin Yigit explains their story of producing the “first national baby formula”:
“It was a matter of courage to enter the market of around 150 million dollars with products of powerful players like Switzerland, Germany, Netherlands, New Zealand; we have taken the risk. We became the first company to get the permit from the ministry of Industry for production of baby formulas.”
With additive-free, natural production in the framework of quality standards (ISO 9001, ISO 22000, GMP etc.), they have invested 10 million dollars to their factory they’ve built on the farm land for production of baby formulas.
Their budget for R&D with Adnan Menderes, Ege and Hacettepe Universities is also included in this investment.
The company that produces 40 thousand tons of baby formula monthly is in the market through hospitals and medical stores. Aiming to export to Turkmenistan, Iran, Dubai and Georgia.
IMPORTING SINCE 52 YEARS
Baby formula that entered Turkey’s market in 1964 is produced by a Swiss company.
Eventhough new brands entered the local market, 52-year import chain didn’t break.
Annual turnover of the global baby formula market is reaching $ 30 million.
The fact that the industry of baby formulas built in 19th century (1866, Henri Nestle) came to Turkey after 1.5 centuries as a “pilot” project is surely a remarkable event.
187 IN FRANCE, 4 KG IN TURKEY
To the same question there was a contribution from the marketing manager of Swiss company Hero Baby, Asli Chetin as well.
“Turnover of Hero Group that has grown at 1.7% in 2015 is 1.3 billion dollars. Share of baby nutrition in this figure is 42%, jam - 20%, healthy snacks - 7%, gluten free products - 31%. Among European countries where the turnover share of the group is 64%, the annual growth is 0.4%. Group of developing countries including Turkey (Turkey, Russia, Egypt, China, Brazil) records approximately 5% growth. Both for jar baby food, and spoon baby food in Turkey we are aiming a turnover of 145 million TL. According to last year we are planning a 10% growth.”
When is the baby formula market of Turkey that comes under young countries category, become attractive for investors?
Eventhough it reminds a saying “There is flour, sugar, oil; but we can’t make a cake” it is actually a different issue.
Baby formula production can be economical when per capita income level increases.
While baby food consumption in Spain is 140 kg, in France 187 kg, in Turkey it is 4 kg.
AGRICULTURE WITH 235 FARMERS
While saying that World Health Organization suggests breast milk for babies of 0-2 years of age, Chetin says “Every species produces milk for its baby”.
That means animals like cows, donkeys, goats do not produce milk for humans. That is why nothing can replace breast milk.
But when it comes to nutritional supplements, development factors like purchasing power and level of consciousness come into play.
I also found it precious when Chetin, who has mentioned that they have invested 45 million TL to baby food plant in Ankara, said “Babies are not small humans!”
By talking about the adverse effects of reducing the scale of adult menu on baby nutrition, Chetin mentioned that they have increased the varieties of baby fruit puree to 18 to support the development of taste buds of babies and that they produce fennel foods.
4 thousand tons of fruits and 2.300 tons of grains are consumed yearly. They do fruit growing in Anadolu through agreement with 235 farmers.
15 percent of babies in the world have access to organic food. This rate falls to 6 percent in Turkey.
If each family gives birth to 3 babies, how many years will it take to reach the world statistics? Let’s see who answers this.